Job Number 20024419
Job Category Sales and Marketing
Location The St. Regis Saadiyat Island Resort| Abu Dhabi| Saadiyat
Island| Abu Dhabi| United Arab Emirates| United Arab Emirates
Brand St. Regis Hotels & Resorts
Position Type Non-Management/Hourly
Start Your Journey With Us
The iconic St. Regis brand extends its legacy to Abu Dhabi| United Arab
Emirates with The St. Regis Saadiyat Island Resort| Abu Dhabi created by
thoughtful Mediterranean architecture and a contemporary interior design. The
award-winning resort is the city’s true beachfront leisure address located
just 20 minutes from Abu Dhabi International Airport and 10 minutes from the
city’s bustling downtown. Our accommodations overlook a pristine beach on the
cerulean Arabian Gulf.
Responsible for executing effective marketing strategies.
Assist with campaign development and analyse the effectiveness of each campaign.
Promote resort & brand awareness across all channels.
Perform any other reasonable duty assigned by the Marketing Manager.
Language : Fluent in Arabic and English
Education : Bachelor’s Degree in Marketing| Communication or any other related field.
Proven experience as a marketing specialist or similar role
Proven experience in content creation and photography skills
5 experience in the Middle East.
Strong understanding of Microsoft Office programs.
Understanding of marketing software including CRM and applications such as web analytics| google AdWords etc.
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO | social media etc.) and market research methods.
Exceptional communication and writing skills.
Well-organized and detail-oriented.
Conduct market research for new trends and habits| customers’ requirements| and competition check to better plan & execute resort’s marketing plan.
Together with the Marketing Team| develop marketing strategies for projects| including company’s websites and social media.
Together with the Marketing Team| brainstorm and develop ideas for creative marketing campaigns.
Liaise with external vendors to execute promotional events and campaigns.
Liaise with the Graphic Designer| supplying a written brief outlining the specific objectives| target market and any additional information as required.
Liaise with other departments to ensure promotion deadlines are met and each edition is delivered to a pre-agreed timing plan.
Liaise with other relevant departments to register new supplier| raise PR in ADACO and assist to follow-up on invoices where needed.
Plan and execute initiatives to reach the target audience through appropriate channels (social media| e-mails| TV etc.) and maintain positive online hotel presence by reviewing English & Arabic website| channels and third party sites
Respond to reviews (with prior approval from the Director of Marketing) on Trip Advisor| Marriott Website and any other sites on a daily basis.
Assist in analysing marketing data (campaign results| traffics etc.) to help share future marketing strategies.
Undertake individual tasks of a marketing plan and any other duties assigned by the Director of Marketing.
Actively develop and maintain a database of corporate and hotel email newsletter through both online and offline solicitation.
Ensure brand and marketing message on electronic channels is consistent with overall marketing activities (special promotions/offers| etc.)
Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with the public relations department.
Ensure all content (pictures and text) follows corporate standards.
Create and implement promotional content for special offers and packages| in coordination with the Director of Marketing and the Director of Revenue.
Prepare weekly social media calendar.
Responsible for updating the public relations Action and Editorial Plan on a regular basis with the Director of Marketing (on behalf of the hotel and in line with the marketing plan).
Scan and copy all editorial features for the hotel| keep display boards current.
Support internal and external events and social functions as required.
Safety and Security
Follow company and department safety and security policies and procedures to ensure a clean| safe| and secure environment.
Policies and Procedures
Protect the privacy and security of guests and coworkers.
Maintain confidentiality of proprietary materials and information.
Follow company and department policies and procedures.